Project Overview
With the anticipated increase in ridership following the opening of the O-Train Line 1 east extension, OC Transpo planned the reopening of the Place d’Orléans Customer Service Centre at a new location inside Place d’Orléans Shopping Centre. The objective of this project was to inform transit users of the centre’s return and clearly communicate the new location, hours of operation, and available services.
Design Challenge
Design a 24” × 36” print poster to be displayed at Place d’Orléans Station, announcing the Customer Service Centre’s new location inside the mall. The poster needed to be clear, accessible, and aligned with OC Transpo’s visual identity while remaining highly legible in a high-traffic transit environment.
Deliverables
One print-ready 24” × 36” poster, designed in Adobe InDesign
Bilingual layout (English and French), with flexibility in how the two languages are presented
Final exported PDF and InDesign working file, prepared to professional print standards
Key Information Communicated
New location: Place d’Orléans Shopping Centre (beside Canada Nails Spa)
Hours of operation:
Monday–Saturday: 10 a.m. – 8 p.m.
Sunday: 11 a.m. – 5 p.m.
Services offered:
General customer inquiries
Fare concession setup
Purchasing and loading PRESTO cards
Tools & Constraints
Adobe InDesign
OC Transpo–provided graphics and reference materials
Adherence to accessibility, clarity, and print-production best practices
